Earlier this week, it acquired SNAP Interactive, a provider of video-based social networking and dating apps. With only two years under its belt, LiveXLive calls itself one of the “world’s only premium streaming networks devoted to live music and music-related video content.” The company produces live streams of events, including Rock in Rio, and recently broadcast select performances from Outside Lands in San Francisco. The cross-company partnering will see LiveXLive providing Slacker with a video platform, while Slacker will gain programming like audio-only feeds from LiveXLive’s concert video broadcasts and new programs featuring LiveXLive hosts and reporters. LiveXLive said it intends to integrate and leverage Slacker’s brand strength and will merge their programming teams in order to create new audio and video content for both services. According to the company, it hosts 13 million tracks and has 1.5 million monthly unique users, with 400,000 subscribers on its paid and ad-supported tiers. Launched in 2007 and based in San Diego, Slacker offers both free and subscription-based digital radio stations. Both parties entered into the agreement on Aug. 11, LiveXLive agreed to purchase Slacker for $50 million, consisting of $44 million of cash and $6 million in common stock.

Slacker, one of the longest running digital radio and streaming services, has been acquired by live event streaming platform LiveXLive Media.

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